2/3/2024 0 Comments Im pro makeup ny l p^ "Il Makiage recruits influencers to launch immersive new beauty app, Kenzza".^ "Il Makiage buys Israeli startup Missbeez"."This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color - it got mine right on the first try". ^ "Zaha Hadid Architects designs pop-up pavilion for Il Makiage"."Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez". ^ "Zaha Hadid Architects Designs Pop-Up Store for Il Makiage".In August 2021, the company acquired computer vision startup Voyage81 to further enhance their AI and machine learning capabilities. to integrate it with their machine learning programs. In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. The technology uses machine learning to match user's makeup foundation shade to skin tone using data from 700 different skin-tone combinations without seeing their face. ĭmitri Kaplun is the present CEO of the company. Since launching, L Catterton has increased their investment to $44 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach. In June 2017, L Catterton purchased a minority stake of the company for $29 million. Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi. The name is an intentionally simplified version of the French word Maquillage, meaning "makeup". ![]() ![]() In May 2020 they launched in the United Kingdom, launched in 2022, Canada in 2020, Germany in November 2020 and Australia in June 2021. Il Makiage is a tech-focused beauty brand based in New York City.
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